At the Brand Talks event in Berlin organized by Monotype, Interbrand provides some early insight into its work.
Berlin/Cologne/St. Gallen, June 6 2019 – Since May of 2018, Interbrand has been the brand partner of the St. Gallen Symposium, having had a rich history of supporting with their brand strategy and brand management.
“After interviewing and workshopping with foundation board members, active business leaders, future decision-makers and former participants, we have developed a brand positioning that will strengthen and expand the pioneering role of the symposium,” said Simon Thun, CEO of Interbrand Central and Eastern Europe.
The new positioning manifests the St. Gallen Symposium as a place where aspirations get inspired. Although pressing topics at the interface between business, politics and society will be discussed at various events such as the World Economic Forum in Davos, the St. Gallen Symposium goes beyond that. In the exchange of current and future decision-makers, social, political and economic challenges are analyzed from different perspectives, approaches to solutions are discussed, all with the aim of creating concrete action.
Based on the sharpened positioning, a new visual identity was created which is now continuously being implemented at various touch points. The new visual identity was based on an understanding of the world as a place of permanent change and in constant transformation. As the world changes, so too should society, which enables places like the St. Gallen Symposium to express itself accordingly.
“We are very pleased to be able to present our work for the St. Gallen Symposium within the framework of the new format at the Brand Talks event. The Brand Talks are a successful format for brand strategists, branding experts and creative people to exchange ideas and get to know other projects,” said Jens Grefen, Executive Director Creation of Interbrand Central and Eastern Europe.
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