Overseeing the company across New Zealand, leading with client teams to deliver business growth
Auckland, New Zealand (March 12, 2018) – Located in Auckland, Interbrand New Zealand is focused on business growth delivered through strategies to drive better brand experience. Andrew joins Interbrand to work directly with senior client teams and partner them on how to transform their business for sustainable value growth.
Joining Interbrand with over two decades of experience in strategy and business transformation, Andrew brings expertise in commercial management of brands and markets, implementing projects to deliver financial returns and growth.
“I feel confident Andrew will be a huge asset to Interbrands clients in New Zealand” said Stuart Green, Interbrand’s Chief Executive Officer, Asia Pacific. He brings international experience, knowledge of the local market and a clear understanding of the connection between brands and business growth”.
Prior to joining Interbrand, Andrew held international roles across several industries in strategy and marketing. He worked in London on Allied Domecq’s international customer strategy; in Hong Kong leading BAT’s Greater China brand strategy; and in New York, as a Senior Partner for a WPP agency developing growth and innovation platforms for some of the world’s leading brands, including Absolut, Citibank, T-Mobile, Pizza Hut, Honda Formula One and Kraft.
“My experience in international brand roles and working with large scale clients has led me to Interbrand,” said Andrew Barron, Managing Director, Interbrand New Zealand. “We see the opportunity to partner with senior leadership teams on how they deliver brand driven experiences. For many industries, this will become the only effective source of business differentiation and companies that do this best will achieve sustainable value growth.”
Andrew Barron graduated from the University of Otago in New Zealand with Degrees in Marketing Management and Economics before moving overseas for an international career. He has been actively involved in several startup businesses since returning to New Zealand two years ago, in mobile tech and functional smartfoods. He lives in Auckland with his wife, Alana, and two children, Olivia and Charlie.