Global brand consultancy Interbrand has partnered with UK non-profit Peace One Day to launch a holiday campaign on December 17 to promote Peace One Day’s message to make peace a reality not only on Peace Day (September 21), but all-year-round.
Interbrand has mobilized its offices around the world to participate by creating inspirational campaigns that envision the solution to making peace a reality 365 days of the year, and to raise awareness of Peace One Day as an organization. See the campaign here.
Peace One Day founder Jeremy Gilley expressed his gratitude about the partnership: “It is a complete honor and privilege with Interbrand, and its incredible team of highly creative people. Our job is to tell the world about Peace Day, and nobody could help us do that better than Interbrand.”
American singer-songwriter, poet, and record producer Mike Posner, who has been a long-time advocate for Peace One day, also expressed his excitement about the collaboration. “I have been helping to support Peace One Day to spread the message of Peace Day and it says a lot that Interbrand is now joining us on that journey to inspire and motivate people around the world.”
This holiday campaign marks just the beginning of Interbrand’s collaboration with Peace One Day ahead of its 20th anniversary next year. “We are both thrilled and humbled to come on board as global brand partner for Peace One Day. The achievements of the team are extraordinary and we’re on a mission together in 2019 to support their anniversary ambition and beyond,” says Rebecca Robins, Global Chief Learning and Culture Officer for Interbrand. In early 2019, Peace One Day founder Jeremy Gilley will also be featured on Interbrand’s ‘Outside In’ podcast, hosted by its Global CEO Charles Trevail.
All of the assets created for the campaign, including the series of short films, will be utilized by both Interbrand and Peace One Day to build vital awareness leading up to International Peace Day on September 21, 2019.
ABOUT PEACE ONE DAY:
19 years ago, the non-profit Peace One Day set out to change the world. It has certainly made many strides forward. Due to its efforts, in 2001, the United Nations unanimously adopted the first-ever annual day of global ceasefire and non-violence on September 21. 10 years ago, the non-profit recorded a 70% reduction in violent incidents in Afghanistan. It also immunized 4.5 million children against polio in the war-torn country. Since then, it has instigated humanitarian and life-saving activities all over the world, contributing towards peace-building, development and aid. Peace One Day’s ambassadors include Jude Law, Sir Michael Caine, Michelle Rodriguez, Forest Whitaker, Bonnie Wright and Sir Clive Woodward, and its corporate sponsors who offer their ongoing invaluable support include Unilever, Univa Capital, Milbank and Tatatu. Visit Peace One Day on Facebook, Instagram, Twitter, LinkedIn.
ABOUT JEREMY GILLEY:
Jeremy Gilley is an actor turned filmmaker, who in the late 1990s became preoccupied with questions about the fundamental nature of humanity and the issue of peace. He decided to explore these through the medium of film, and specifically, to create a documentary following his campaign to establish an annual day of ceasefire and non-violence. Visit Jeremy on Facebook, Instagram, Twitter, LinkedIn.