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Interbrand Releases Inaugural Breakthrough Brands Report in Partnership with the New York Stock Exchange, Ready Set Rocket & Facebook

July 26, 2016

 


NEW YORK, New York (26 July 2016) – Today, Interbrand launches the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange (NYSE). The Interbrand Breakthrough Brands report, entitled “Future Growth,” is unique in that it examines emerging companies that are brand-led—organizations that have both unique business models and strong brands. The report complements Interbrand’s annual Best Global Brands report, now entering its 17th year, by putting a spotlight on emerging brands—especially those that are affecting change and embodying growth.

“While it is certainly true that exciting startups abound, Interbrand and its partners have decided to put a spotlight on those organizations that have strong business models and strong brands,” noted Interbrand’s Global CEO, Jez Frampton. “From their earliest days, these Breakthrough Brands have been focused on managing their brands and delivering integrated experiences to their customers. We believe such efforts leave them well-poised to achieve significant growth in the months and years ahead.”

Approximately 200 brands were nominated by a global network of key influencers—individuals chosen by Interbrand, Facebook, NYSE and Ready Set Rocket because of their strong commitment to and interest in emerging brands.

Criteria & Methodology

When selecting the brands to be featured in this report, these criteria were held paramount:

  • Age: Is the brand 10 years or younger?
  • Change: Is the brand driving change by responding to a unique marketplace need, generating a new experience for consumers, disrupting an industry, adopting a new business model or developing a new technology?
  • Growth: Is the brand demonstrating its ability to grow? Is it operating as a successful business? Is it stretching into new product or service categories—or new geographies? Is it attracting top talent?
  • Buzz: Is the brand grabbing attention and gaining momentum?

“It’s exciting to watch new patterns emerge through the Breakthrough Brands featured in this inaugural report,” noted Alex Lirtsman, Co-Founder & Chief Strategist at Ready Set Rocket. “Digital has forever transformed the traditional strategies, structures, and economics of marketing. Working with Interbrand, Facebook, and the NYSE to identify these trends—and the brands paving the way—has been an inspiring experience. We are all looking forward to watching these brands continue to grow.”

“We’re excited to highlight these emerging brands which are setting their companies and brands apart by driving new ideas and growth,” said Tom Farley, President of NYSE Group. “The innovation they’ve demonstrated as young companies will contribute to their success as these companies cultivate their identity and connect with more customers.”

Of the 200 brands nominated, 60 are featured in the Interbrand Breakthrough Brands report. They are not ranked, but rather grouped against 10 insights, three sector-specific categories and two additional categories (Innovation Incubators & Ones to Watch).

Insights, Categories & Featured Brands

Growing together: Building businesses around people

  • Seenit
  • Glossier
  • VSCO
  • mymuesli

 

Growth in action: Living stories

  • Away
  • Casper
  • Shinola
  • Thinx

 

Growing potential: Performance-enhancing platforms

  • 90 Seconds
  • FameBit
  • Percolate
  • WeWork

 

Growth for good: Purpose-bred brands

  • Rubicon Global
  • Sensorbox
  • Sweetgreen
  • Zady
  • M-Pesa

 

Growth through clarity: Two-way transparency

  • DuckDuckGo
  • Everlane
  • LOLA
  • Transferwise

 

Personal growth: A better me

  • Betterment
  • Headspace
  • One Medical
  • Blue Apron
  • Duolingo

 

Growth in data: Data for value

  • BeMyEye
  • iCarbon X

 

Growing mecosystems: Network conduits

  • LINE
  • Tuluntulu
  • Carousell
  • DePop

 

Virtual growth: Machine realities

  • Niantic
  • Within
  • Magic Leap
  • Civil Maps

 

Growing global: Breaking borders

  • Xiaomi
  • DJI Global
  • WeChat
  • Paytm

 

Health & Wellness

  • iCarbonX
  • LOLA
  • Omada Health
  • One Medical
  • Peloton

 

Finance

  • Nubank
  • Nutmeg
  • Faircent
  • Acorns

 

Food & Beverage

  • Deliveroo
  • Zomato
  • Blue Apron
  • do bem

 

Innovation Incubators

  • IBM Watson (IBM)
  • S’well (Starbucks)
  • Venmo (PayPal)
  • Oculus (Facebook)
  • AllState (Esurance)

 

Ones to Watch

  • Twist
  • Prizm
  • Maple
  • Project September
  • Orchard Mile
  • Sthaler/Fingopay

To learn more about these insights, and the 60 brands highlighted within the inaugural Interbrand Breakthrough Brands report, please visit interbrandbreakthroughbrands.com. A downloadable report is available. You can also join the conversation on social media by using the hashtag #Breakthrough2016.

About Interbrand
Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Our highly influential Best Global Brands valuation and award-winning Brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.

Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please visit www.interbrand.com

For more information, please contact:

About New York Stock Exchange
NYSE Group is a subsidiary of Intercontinental Exchange (NYSE:ICE), a leading operator of global exchanges and clearing houses, and a provider of data and listings services. NYSE Group includes exchanges, market data and connectivity services. The equity exchanges -- the New York Stock Exchange, NYSE MKT and NYSE Arca -- trade more U.S. equity volume than any other exchange group. NYSE is the premier global venue for capital raising, leading worldwide in IPOs, including technology IPOs. NYSE Arca Options and NYSE Amex Options are leading equity options exchanges.

For more information, please contact:

  • Judy Shaw
  • Manager, Listings Media & Events
  • Telephone: +1-646-938-6533
  • judy.shaw@nyse.com
About Ready Set Rocket
Ready Set Rocket is a New York City based digital agency committed to connecting brands and consumers through innovative multi-channel experiences.

For more information, please contact:

  • Lauren Jaeger
  • Account Executive, Uproar PR (for Ready Set Rocket)
  • Telephone: +1-312-878-4575
  • ljaeger@uproarpr.com
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