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Interbrand Tokyo takes home three Red Dot awards, including ‘Best of the Best’

November 22, 2018

 


Interbrand Tokyo takes home three Red Dot awards, including ‘Best of the Best’
Pictured above (L-R): Design Director Masakazu Okura, Design Director Yuki Muramatsu, Chief Creative Officer William Woduschegg, CEO Masahito Namiki

Tokyo, Japan (November 22, 2018) — Interbrand continues to sweep the world of branding and design awards with another win for V.LEAGUE, its daring reinvention of the premium Japanese volleyball league. Red Dot’s ‘Best of the Best’ in the Logo Design, Brand Identity category is the seventh international award the project has received, and the 20th major award won by Interbrand’s Tokyo office in the past 16 months.

“It’s been all but a secret that Interbrand Tokyo is again the heart of exciting, genuinely boundary-breaking creative work,” said Chief Creative Officer William Woduschegg. “Now, at last, we’re seeing global recognition of this creative and forward-thinking city.”

Once highly popular, Japanese volleyball has long been losing fans and investment. To reverse this steep decline, Interbrand gave the sport an entirely new brand approach derived from the fierce passion, precise teamwork, and dramatic movements of its players. With the concept ‘WE NEVER DROP THE BALL’, it dared players to rise to the challenge, and supporters to stand up proudly for their sport.

The new brand concept and design were launched to the Japanese press and public in December 2017, rolled out across the league in mid-2018, and incorporated into the league’s new headquarters this Fall.

Interbrand Tokyo also received Red Dot awards in the Brand Design category for V.LEAGUE and the Corporate Identity category for Maruha Nichiro.

V.LEAGUE  “We Never Drop the Ball”
Red Dot: Logo Design, Brand Identity
Red Dot: Best of the Best

V.LEAGUE  “We Never Drop the Ball”
Red Dot: Brand Design

Maruha Nichiro “Take a moment, think about that.”
Red Dot: Corporate Identity

Interbrand Tokyo takes home three Red Dot awards

Interbrand Tokyo takes home three Red Dot awards 2018

Interbrand Tokyo takes home three Red Dot awards 2018

About Interbrand
Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

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