Interbrand unveils 2019 Best Indian Brands: Celebrates Brave Growth amidst Change

March 14, 2019

 

  • TCS continues helping Tata stay India’s most valuable brand
  • JIO helps Reliance to grow as the challenger
  • Airtel loses 13% Brand Value simultaneously
  • Automotive sector in top growth gear
  • Retail finally makes its presence felt with Big Bazaar and DMart joining Tanishq
  • Tanishq, Royal Enfield, Kotak, Bajaj Auto, Ashok Leyland and Britannia the fastest growing
  • New Entrants Big Bazaar, D Mart and Nerolac

New Delhi, (March 14 2019) — Interbrand, the world’s leading brand consultancy, has named Tata, Reliance, and Airtel as the three most valuable Indian brands of 2019. In its sixth year, the Best Indian Brands ranking saw retail make its presence felt in the league table, which was otherwise dominated by the automotive, diversified businesses & financial services sectors.

The automotive sector has shifted gears to drive top growth. Mirroring the brave global brands more than any other sector, the auto brands showed the way to the rest this year. Royal Enfield, Bajaj Auto, Ashok Leyland, Hero, Maruti Suzuki and Mahindra demonstrate growth higher than average.

This year’s table features three new entrants. Big Bazaar joins at #33 (INR 26.86 Bn), DMart at #37 (INR 20.15 Bn) and Nerolac Paints enters the table at #39 (INR 19.19 Bn) for the first time. On the other hand, Reliance Group (R-ADAG; last on in 2017, INR 46.56 Bn) and Canara Bank (last on in 2017, INR 19.73 Bn) exited the list this year.

The combined value of the Top 40 brands was INR 5.03 Tn, which represented a 5.2% growth in value over the previous year. Tanishq, Royal Enfield, Kotak, Bajaj Auto, Ashok Leyland and Britannia were amongst the fastest growing brands.

Ever since its inception, Tata has continued to hold the top position in the Best Indian Brands table. However, Tata’s brand value grew by a modest 6.5% – contributed significantly by its tech services business TCS. In the same vein, Reliance, which after taking over the No. 2 spot from Airtel last year, consolidated itself at a strong second place with an increase in brand value of 12%. This performance was bolstered by the phenomenal growth of JIO. HDFC Bank, LIC, State Bank of India, Infosys, Mahindra, ICICI Bank and Godrej round off the Top 10.

Financial Services and Auto contributed the most to this year’s Top 40, at 27% and 13% of value, respectively.

“Most Indian businesses looked at change as a big risk to their existence. But to them we would say: Risk is no longer in changing. But in not changing. And challenge is no longer just the competition or the ever-changing business environment. It’s our own inertia. Our fear of the new, and of the unknown. And yet, most inevitably fight that change, trying to bend a fast-changing world to their obsolescence. What’s really encouraging is that we are now seeing the progressive few accept that the world is changing and making attempts to change. They acknowledge the new consumer preferences. They accept the new desire for experiences and respond positively. Replacing complacency with competitiveness. To reinvent themselves before they reinvent their categories. And remain unafraid of the change to drive brave growth. That, in sum, is the secret behind this year’s Top 40’s success.” Said Ashish Mishra, Managing Director, Interbrand India.

Providing a global perspective on the Best Indian Brands 2019, Rebecca Robins, Interbrand’s global Culture and Learning Officer, in India to unveil the Best Indian Brands said: “In a fast-changing world, brands are the only assets that companies can fall back on, to navigate the challenges. Indeed, brands are the crucial interface between technology and consumers, that channel an organisation’s efforts to engender growth. Globally, the one category that has managed this well, to constantly evolve; to lead new ecosystems; to craft highly personalised and meaningful micro-experiences while still being rooted in a larger purpose, is Luxury. No wonder then, that the world’s and India’s top change drivers are taking a leaf out of the Luxury playbook, to grow by adopting a” Luxury Mindset”

Methodology

Interbrand’s sixth annual report analyzes how brands grow in a changing world, showing that using technology at scale to deliver intimate human experiences, will help drive economic growth value. This methodology was the first brand valuation method to become ISO certified.

The ranking is based on three key components that contribute to a brand’s cumulative value:

  • The financial performance of the branded products and services
  • The role the brand plays in influencing customer choice
  • The strength the brand has, to command a premium price or secure earning for the company

Top 40 

Brand

Brand Value

(INR Billion)

Change

1

TATA

787.22

6%

2

Reliance Industries

428.26

12%

3

Airtel

322.35

-13%

4

HDFC Bank

299.63

14%

5

LIC

280.95

9%

6

State Bank Of India

256.20

3%

7

Infosys

243.67

5%

8

Mahindra

183.89

9%

9

ICICI

169.93

5%

10

Godrej

168.97

6%

11

Maruti Suzuki

154.86

13%

12

Larsen & Toubro

149.91

8%

13

Bajaj Auto

137.28

18%

14

Wipro

134.50

-1%

15

Axis Bank

110.91

5%

16

Royal Enfield

109.34

20%

17

Hero

95.06

13%

18

HCL

94.70

5%

19

ITC

87.96

-5%

20

Asian Paints

68.10

10%

21

ONGC

64.53

-4%

22

Tanishq

58.81

21%

23

Bank Of Baroda

56.70

8%

24

Zee

54.22

13%

25

Kotak

50.76

19%

26

Ultratech

47.16

9%

27

Dabur

46.19

8%

28

Adani

40.43

4%

29

Britannia

37.60

15%

30

Punjab National Bank

32.56

-13%

31

IndusInd Bank

31.59

12%

32

Yes Bank

27.43

4%

33

Big Bazaar

26.86

NEW

34

Ashok Leyland

23.11

16%

35

JSW

22.90

14%

36

Kingfisher

22.56

-3%

37

D-Mart

20.15

NEW

38

Union Bank

19.72

2%

39

Nerolac Paints

19.19

NEW

40

Ambuja Cement

17.21

13%

About Interbrand

At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 16 offices in 14 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please contact us, or follow Interbrand on LinkedIn,TwitterFacebook and Instagram.

For more information, please contact:

Ashish Mishra
Managing Director, India
ashish.mishra@interbrand.com