Leading global brand consultancy awarded for Communication Design, Typography, Brand Design & Identity work with Gómez-Acebo & Pombo, Haneda Airport, Juventus, Munich Airport, and Ryukoku University
London, England (August 10, 2017)– Interbrand has been awarded a historic seven Red Dot Awards across a variety of categories for six of its clients globally. The seven Red Dots have been presented to Interbrand for international design led by the teams in the Cologne, Madrid, Milan, Korea, and Tokyo offices.
“Design as a business tool is often overlooked,” said Andy Payne, Executive Creative Director of Interbrand. “The Red Dot Awards bring design to the forefront, showcasing the solving of complex problems, bringing clarity to business strategy, improving customer and employee experiences, and growing stronger brands and businesses. To win seven Red Dot Awards in one year is a testament to the investment in creativity from our clients and design teams around the world.”
In celebration of Munich Airport’s twenty-fifth anniversary, Interbrand Cologne created the jubilee book “25 Years: Munich Airport.” The creative idea of interpreting the brand and sharing it worldwide won a Red Dot in the Communication Design category.
Interbrand also received a Red Dot award in the Communication Design category for its work in Madrid with independent law firm, Gómez-Acebo & Pombo. The new identity “Filling the gap” brought the international law firm’s manifesto and purpose to life. The team began by synthesizing the two family names, Gómez-Acebo & Pombo, into a simple acronym “GA_P,” that symbolizes the space that separates two parties from a resolution of conflict, and designed GA_P to communicate the opening that promotes union and concord. The entire visual universe of the brand represents the space of opportunity that separates a problem from its solution, and Gómez-Acebo & Pombo’s proposition to “fill in the gap.”
The Milan team has been recognized once again for their work on Juventus Football Club. Interband Milan was awarded two Red Dots in the Brand Design & Identity and Typography categories for the visual identity and the typography they crafted for the Italian Football Club within the branding and experience strategy, which was developed to support the Club’s growth plan to extend its influence on new markets and new audiences. Red Dot valued the comprehensive program to distil Juventus’s essence and make it a universal symbol for perseverance, ambition, and premium Italian style. Interbrand Milan also won a Red Dot for “Juventus Fans: Black and White DNA”, a bespoke display typeface to support Juventus’s new identity system, inspired by the signature black and white stripes of the Club.
Interbrand’s innovative, creative “We are Tokyo” execution created for Haneda Airport’s 6,500 employees, included photographing each employee for life-sized posters with mirror faces and swap cards that ultimately enabled them to bond with colleagues in other roles. This sense of togetherness and pride has helped Haneda rocket to the #2 position on SKYTRAX.
Interbrand Tokyo was awarded a second Red Dot for the campaign created to take a brave stance against Japan’s failure to fully support transgender rights. The campaign arranged gender-specific messages on posters and labels in restrooms across the Ryukoku campus, making students think about what it would be like to be true to the real person inside, rather than the one they show the world.
The team in Seoul, Korea, received a Red Dot Award in the Communication Design category for its work in Dongsuh Food, MALGUN TEA. Based on the new brand concept ‘Slow Drink’, a new brand name ‘MALGUN TEA &’ was created; a compound word of ‘MALGUN TEA’ and ‘&’. ‘MALGUN TEA’, stands for ‘CLEAR TEA’ in Korean, the ‘&’ has a double meaning – ‘providing value and emotional content that is more than what people expected from tea or drink’ and ‘~엔’ which means ‘when’ in Korean.
The packaging illustration shows a girl enjoying her slow life in different times and weather. Moreover, the main ingredients for each drink (Wheat, rooibos, corn, brown rice, and solomon’s-seal) were also visualized in the illustrations to naturally show its ingredients to the consumers. By using these series of illustrations, the team was able to develop a distinctive yet consistent and strong visual identity for ‘MALGUN TEA &’.
“The Red Dot Awards received through our network are a great representation of the talent Interbrand embodies,” said Interbrand’s Global Chief Executive Officer, Jez Frampton. “Winning these seven awards serves as a great accomplishment to Interbrand and the clients we work with, as they continuously motivate us to push the envelope on the creative work we deliver.”
You can also read this release in Spanish.