Seoul, Korea (March 27, 2018)- Interbrand, the world’s largest brand consultancy, held its sixth ‘Best Korea Brands’ seminar to commemorate the success of Korea’s Top 50 leading brands.
Despite the slow economic growth, the study found that the total brand value of Korea’s Top 50 brands amounts to KRW 146 trillion, which is 7.6% more than last year’s total brand value of KRW 136 trillion. On average, the brand value of the Top 50 brands represents 15.4% of each brand’s market capitalization value.
The top growing brands of the ‘2018 Best Korea Brands’ include: SK Hynix, Kakao, LG Electronics, LG Chem and NCSOFT. SK Hynix(#12) grew by an astonishing 29%, reaching a brand value of KRW 2.06 trillion. Kakao(#30) recorded another year of double-digit growth with 27% reaching a brand value of KRW 884 billion. LG (#8) climbed two ladders from last year’s 10th position, sitting at a brand valued of KRW 2.78 trillion. Chem (#14) and NCSOFT (#26) each recorded KRW 1.97 trillion and KRW 953 billion respectively.
The new entrants to the Top 50 this year include Woori Bank, BGFretail, and Celltrion. Woori Bank(#16), which has completed its privatization efforts and focused on growing its mobile business valued at KRW 1.73 trillion and is the 16th most valuable brand in Korea. BGFretail (#40) valued at KRW 502 billion and Celltrion(#48) at 395 billion.
Jihun Moon, CEO of Interbrand Seoul, highlighted, “2017 has been a year where the world has transitioned to a hyper-connected society thanks to advancements in technology, such as AI 5G and IoT, which further accelerated the expansion of social networking across the globe.” He added, “‘The brands which have managed to outperform the rest of the market are the ones that have taken the initiative to redefine who they are and why consumers must choose them. Moreover, these brands have created new ways to communicate and interact with customers.”
The complete list of the 2018 Best Korea Brands and insights into their growth can be found on Interbrand Seoul’s official website: www.interbrand.co.kr