Nina Oswald spearheads Marketing Capabilities Practice for Interbrand EMEA

November 27, 2017


Cologne, Germany (November 28, 2017) –  Nina Oswald, Managing Director for Interbrand Central and Eastern Europe, assumes a new role as Marketing Capabilities Practice Lead for Interbrand EMEA. Oswald will guide all EMEA offices as part of Interbrand’s ongoing commitment to grow the practice for the many clients whose business and brand responsibilities are rapidly broadening.

“Nina brings more than 20 years of strategic development, implementation and management of global brands into this leadership role. As an essential member of the Interbrand team for the last 17 years, Nina understands and anticipates the business and our clients’ evolving needs” said Gonzalo Brujó, Interbrand CEO, EMEA & LatAm. “By leading our Marketing Capabilities practice in EMEA, Nina will ensure that we deepen our expertise in empowering marketers to drive sustainable brand and business growth from within their organizations.”

Nina Oswald assumes the role of Marketing Capabilities practice lead for Interbrand EMEA and maintains her management role for Interbrand CEE.

“I’m eager to partner with global marketing leaders to help them better define and steer the marketing function. With Marketing Capabilities, we do management consulting for the marketer. We recognize that the fundamentals of the CMO responsibilities and authority have changed and that there is an important opportunity to synchronize them. There is a major need for creating internal employee alignment and agility in order to be cohesive and effective for customers and business growth,” Nina Oswald explained.

Nina Oswald has worked with a diverse range of clients across a number of industries, partnering with brands including Airbus, Airport Munich, BASF, Bayer, Deutsche Telekom, Huawei, and Philips. As Managing Director of Central & Eastern Europe, Oswald developed the employer branding practice for Interbrand, with a special focus on comprehensive branding programs and change management. These programs include building brand engagement that fosters understanding and passion around the brand internally.

As Oswald observed, “All those investments in engagement are crucial, but they don’t have any impact on the business unless there are clearly defined capabilities in place that can leverage inspiration and investments effectively.”

Marketing Capabilities ensures that an organization has the optimal structure and essential competencies including processes, tools, technologies, skills, and talent to enable brand and business growth. Interbrand recently published The Marketing Capabilities handbook, including “Maslow for marketers: Don’t rely on the trickle-down effect.”
About Interbrand
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 21 offices in 17 countries, Interbrand is a global brand consultancy, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information, please contact us, or follow Interbrand on LinkedInTwitter and Facebook.

For more information, please contact:

  • Alyssa Carfi
  • Senior Manager, Global PR & Corporate Communications
  • Phone: 212 798 7547
  • Mobile: 973-897-6264