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The DAS Group of Companies Launches ONE HUNDRED, a First-Ever Multi-Disciplinary Integrated Marketing Solution for Nonprofits

April 28, 2016


The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC,) today announced the launch of ONE HUNDRED, a multi-disciplinary offering to connect the nonprofit sector with leading experts in brand reputation, marketing and fundraising from across the DAS portfolio of brands. The fully integrated service collective will address the growing needs of the nonprofit sector, which today represents one of the largest and most vibrant industries in the country.

Philanthropic efforts are substantially enhanced when they are part of an integrated strategy that offers research, strategic planning, branding, marketing, advertising, public relations, fundraising, digital and analytical expertise. Today’s nonprofits need integrated solutions that tell a powerful story, build trust, create engaging experiences and raise the funds necessary to accomplish their mission.

ONE HUNDRED is comprised of the following agencies: Changing Our World, Critical Mass, Interbrand, Ketchum, Porter Novelli and Russ Reid. The ONE HUNDRED team will be led by Brian Crimmins, CEO of Changing Our World and Managing Partner of ONE HUNDRED.

“Our business strategy is built on the collective success we have had in partnering with leading nonprofits, as well as the rapid growth of the nonprofit sector,” said Crimmins. “Our experts understand that at the core, nonprofit organizations are about the passions of real people aligning to make our world a better place. ONE HUNDRED knows this passion well – it drives our work every day.”

ONE HUNDRED provides organizations with streamlined access to the group’s current creative offerings and analytical capabilities. The coalition of award-winning agency partners that comprise the client team at ONE HUNDRED can assist even the most fractured organizations by turning bystanders into believers, audiences into advocates and everyday people into committed donors.

“We firmly believe a nonprofit needs all its brand assets working together – internally and externally – to drive its mission forward,” said Dale Adams, chairman and CEO, the DAS Group of Companies. “ONE HUNDRED is consistent with our global commitment to leverage the best data and meaningful insights to deliver greater value for clients.”

While the ONE HUNDRED moniker is new, the founding members have collaborated for years on branding, marketing and fundraising campaigns, and are responsible for raising billions of dollars for today’s modern nonprofits. In 2014, Omnicom agencies partnered with over 1,200 nonprofit organizations on brand building assignments that maximized their social impact through efficient and impactful solutions.

To learn more about ONE HUNDRED, visit or contact Brian Crimmins at

ONE HUNDRED is comprised of the best and brightest agency partners from across Omnicom Group – providing efficient and impactful solutions – making our clients more successful than any other partner in the market. Our unparalleled expertise spans brand reputation, marketing and fundraising. We provide integrated teams who think, create and execute together, providing solutions that are seamless, more efficient and more engaging.

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