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SHANGHAI, China (November 28, 2016) – Interbrand, the world’s leading brand consultancy, announced today that Warren Wang has been named CEO of Interbrand China. As CEO, Wang will focus on shaping the strategy and growth of the business, as well as providing clients with best-in-class innovative solutions. He will report directly to Stuart Green, CEO of Interbrand Asia-Pacific, and will be based in Shanghai.
“I believe that Warren Wang’s vast knowledge and experience in understanding China’s advances in business on a national and global level is a strength that will help Interbrand and our clients tremendously. Our clients want the very best in strategic and creative thinking in order to drive growth, and I trust Wang will be the perfect fit,” said Jez Frampton, Interbrand’s Global CEO.
Previously, Wang served as the Managing Director of Omnicom’s Siegel+Gale China, where he worked with top-tier Chinese corporations. Prior to that, Wang held the position of GolinHarris’ General Manager, and before that he was the General Manager of FutureBrand for both Beijing and Shanghai. In addition to holding leadership positions, Wang co-founded Netutel Technologies Inc. in Beijing in 2001.
“Warren brings a great combination of global experience on brands and a deep understanding of the China market, “said Stuart Green, CEO of Interbrand Asia Pacific. “Our business in China is at the forefront of developing strategic solutions for some of the fastest growing companies in the world. Warren will play an extremely important role as we partner with our clients to help them evolve and compete effectively”.
Wang’s cross-cultural experience spans both the public and private sector, including a variety of industries, from IT, Internet, healthcare, and public relations to higher education and consulting. He has worked with clients such as Nestlé, Yahoo, HP, DOW, Samsung, the Chinese Olympic Committee, and more.
Commenting on his appointment, Wang said: “I am thrilled to be joining the market leader in brand consulting worldwide, and a very established and successful business in China. There is much to build on and I look forward to leading the business through its next stage of development and growth.”
Wang holds a BA in English from Beijing Normal College of Foreign Languages, along with an MA in Communication Studies with a concentration in International Marketing and Cross-Cultural Communications from Bridgewater State University in Bridgewater, Massachusetts.