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Articulate the brand strategy by identifying the most important concepts to communicate in the marketplace. We identify how a brand should engage and communicate at every level, each crafted for specific audience needs.
Work
A brand identity that spells “connection” for the 2018 Winter Olympics
Identity design puts Natura &Co at the forefront of beauty
Designing a new kind of dealership experience for Nissan
Prysmian Group puts everyone on the same team to build employee engagement
.ART is a new canvas for art online
GE's spinoff launches an engagement company primed for growth
Growing engagement takes a singular story
Unconventional learning for Airbus Group Leadership University
Shifting Perspectives Makes the Sydney Opera House Sing
A Brand Book Designed for Sharing
Making the invisible visible
Transparency transforms the auto repair experience
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Views
Article
Truth or consequences
Tom Zara
Article
Unlocking the Anatomy of Growth with top global brands
Interbrand
Article
CES 2017: Crystallizing complexity, from auto tech to voice activation
Daniel Binns
Article
Let's make "purpose" mean something again
Michela Graci and Sharmilee Rau
Article
Tech looks without to grow within
Johnny Trinh
Article
The luxury reset: Rethinking the growth strategy
Rebecca Robins
Article
The anatomy of growth: Why Microsoft + LinkedIn could be a win/win
Josh Feldmeth
Article
Hiring—and keeping—the best millennial workers is a matter of Purpose
Jacob Batchelor
Article
Leading brands wield words to thrive
Claire Falloon
Article
Don't try this at home: Brand voice meets legal
Fell Gray
Video
The purpose of purpose
Dominik Prinz
Article
Purpose: The secret ingredient to startup success
Chelsea Saggese
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News
Interbrand develops the brand identity for PyeongChang 2018 Winter Olympics
February 26, 2018
Interbrand wins four D&AD Professional Awards
April 28, 2017
Interbrand Canada develops brand positioning to demonstrate the value provided by CPAs
October 18, 2016
Benzinga: Infegy provides social media analysis for 2016's Best Global Brands
October 6, 2016
Digiday: Can Brands Join the Election Conversation? Interbrand New York's AJ Feld Weighs In.
February 26, 2016
Interbrand Wins Bronze DBA Design Effectiveness Award for Sensodyne Complete Protection
February 12, 2016
Campaign US: Interbrand Cincinnati's Rebeca Arbona comments on the Chipotle brand crisis
February 11, 2016
Adweek: Interbrand's Andrea Sullivan Comments on Chobani's Commitment to Clarity
January 20, 2016
Digital Market Asia: Interbrand Singapore's Nitin Das Rai identifies 7 steps to crafting a compelling verbal identity
January 8, 2016
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