brandchannel: 02

The Change Issue: Success in a Time of Disruption

Featuring:

CHARLES TREVAIL: The Global CEO of Interbrand on how great brands need to bring the outside in
BRAND BRIEFS: Snapshots and soundings from the wider world of brand building and business growth
RITA GUNTHER MCGRATH: The world-renowned academic explains inflection points and successful strategies
Heidi O’Neill, VP of NIKE Direct tells us how her brand is finding new ways to win
COCA-COLA Chief Growth Officer Francisco Crespo explains how to keep a major brand fresh
ICONIC MOVES by MANFREDI RICCA: Interbrand’s Global Chief Strategy Officer with a strategic view of brands’ big shifts
BURBERRY’S Mark Morris, VP of Digital Commerce talks tailored technology
BRAND ELASTICITY by ANDREW MILLER: Interbrand New York’s Executive Director for Strategy on resilient brands
MASTERCARD’S Raja Rajamannar, Chief Marketing & Communications Officer, on making sound a selling point
NETFLIX: An in-depth analysis of where the streaming video brand is now, and where it could be going next
SALESFORCE: More purpose-driven truths from Stephanie Buscemi, Executive Vice President and Chief Marketing Officer
BRAND PURPOSE by DANIELLA BIANCHI: The Executive Director of Interbrand New York explains how to make your brand mean more
CHOBANI President Peter McGuinness’ disruptive, purpose-led brand has found success by making honesty its mission