Valuing Cyber Risk
Estimating the long-term cost of data breaches to brands and businesses today
Most studies about cybersecurity and data breaches tend to focus on the immediate cost implications – drop in profits or loss in revenues. However, the real impact on businesses runs much deeper, as breaches can affect the long-term relationship between customers and brands.
Interbrand has partnered with Infosys to understand the impact of a breach on a brand’s relative strength.
Download the full report to understand your brand’s ‘value at risk’ in the event of a cybersecurity breach and discover insights into implementing a well-defined cybersecurity strategy to maintain constant vigilance and protect applications, data, networks and systems from ever-present cyberthreats.