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Increasing Your Brand’s Influence in the Energy Sector

In this two-minute video message, Tom Zara, Interbrand’s energy sector leader, outlines three key points that today’s energy brand leaders should keep top-of-mind:

1. Change the narrative: Today’s discussions around energy should (primarily) revolve around the environment, governance and society.

2. Increase Engagement: Energy organizations need to fully engage their employees—remind them of energy’s numerous benefits and remind them of how energy is powerful contributor to the overall quality of society.

3. Behavioral Change: Energy brand leaders can impart the greatest amount of positive change by encouraging energy consumers to approach consumption from a very different perspective—one of accountability and great responsibility.

If you would like to speak with Tom Zara about any of the points addressed in this video message, please send an email to


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