Today, Interbrand launched its Best Global Brands 2014 report. For the second year in a row, Apple holds the top spot, followed by Google and Coca-Cola, which hold the #2 and #3 positions, respectively. Published on an annual basis, Interbrand’s Best Global Brands report identifies and examines the world’s 100 most valuable brands.
“Apple and Google are each valued at more than USD $100 billion—a testament to the power of brand building,” said Jez Frampton, Interbrand’s Global Chief Executive Officer. “These leading brands have reached new heights by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services.”
The Best Global Brands 2014 report explores the Age of You, a new era in which leading brands, enabled by intelligent infrastructure and powered by big data, will develop integrated ecosystems of experiences and reshape the world around individual consumers. As people and devices become more connected and everything—from phones to car, to homes—becomes “smarter,” businesses will reorganize themselves around each and every one of us. As a result, each of us will become our own marketplace or Mecosystem.
Top risers include Facebook (#29), which increased its brand value by 86%, followed by Audi (#45, +27%), Amazon (#15, +25%), Nissan (#56, 23%) and VW (#31, 23%). This year’s report also features five new brands: DHL (#81), Land Rover (#91), FedEx (#92), Huawei (#94), and Hugo Boss (#97).
In addition to ranking the top 100 Best Global Brands, the report also provides readers with insightful articles and interviews from top executives from companies around the world. This year, interviews were conducted with executives from Toyota, Gucci, Philips, IBM, and more.
Please visit bestglobalbrands.com to read the 2014 Best Global Brands report in full. Click here to read coverage in the New York Times, and join the conversation on social media by using the hashtag #BGB2014.