The 8th March is International Women’s Day. It’s often a day of celebration – of amazing women, of progress made – and rightly so. But on the 9th March, it’s all too easy to slip back into the same old ways of working, and not take the time to discuss how we can continue to work towards a better and more equal world.
This year, we wanted to do something inspiring, to push the status quo and move away from the normal one day of celebration on social media. We wanted to inspire our people and give everyone, in every office, the opportunity to make suggestions for how we, they and the world could do and be better.
Together with C Space, we asked all of our people globally, to take part in a true drive for meaningful change. We took the official theme, Balance for Better, built on it and created the I’mbalanced campaign. Over the last few days, everyone has been given the opportunity to make a suggestion for a better, more balanced 2019 and beyond.
Suggestions and provocations will go up in every C Space and Interbrand office around the world, for all to read and learn from. As we think about how we can build a more diverse and inclusive business, we’re committed to working with our teams to move from conversation to action.
We’re excited to see what meaningful and sustained change will result from the combined global efforts of our team this year.
Are you ready for change? Follow the conversation on social media. #BalanceforBetter #IWD2019 #IBacts