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Tom Zara, President of Interbrand New York, shares how to put people first during mergers and acquisitions.
Check out our entire M&A Series:
ARTICLE: Culture eats strategy: Feed your M&A
ARTICLE: Don’t want a flop? Consider your shareholders’ stake
ARTICLE: The Magic Trifactor for upping your odds for success
VIDEO: Three paths to a purpose-led identity
VIDEO: Opportunities that make up the Anatomy of Growth
VIDEO: The Magic Trifactor to integration
DOWNLOAD: The Full M&A Handbook – “Building a Market-Ready Brand”