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The purpose of purpose

In this collaboration with Hall & Partners, Dominik shares how purpose can drive the brand value and influence of your organization. Is your purpose relevant, authentic, and differentiating?

Interbrand Head of Strategy Dominik Prinz sits down with brand and communications research agency Hall & Partners as part of their Purpose Pays video series.

Read more about Interbrand’s approach to purpose from Strategy Consultant Chelsea Saggese here.


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