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Daring design captures the world’s attention

Sochi Olympics
In the summer of 2007, Russia won the right to host the Olympic Winter Games for the first time in history. To create the brand for such a significant event, we united a team of experts from 12 offices across Europe, the Asia Pacific, and North America.

The team introduced three daring innovations. The Sochi Olympic Games would not have a logo, only a wordmark—something that hadn’t been done since Mexico 1968. The wordmark also doubled as a URL (the first of its kind), underlining the innovative character of the games and its world relevance. And it was supported by a vibrant visual identity that brought a sense of dynamism to the simple, elegant mark.

Audiences around the world immediately took note of the visionary mark, lauding the innovative digital strategy of Sochi 2014. Perhaps Guo Chunning, designer of the Beijing 2008 design, said it best: “The Sochi logo design, in its simplicity, has mapped out a new direction and thought process for Olympic logos.”

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