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IBHealth builds a new brand for Performix to pump up sales growth

Fitness is about body and mind. By focusing on both, Performix went from niche success to bestseller, reaching new customers interested in more than bulking up.

Performix’s fitness supplements were already popular among bodybuilders—a notoriously fickle market. They needed to reach the wider audience of everyday athletes who use their products while still appealing to core customers. That’s where InterbrandHealth became an essential growth partner. Decades of brand building experience and a deep understanding of the health consumer informed the strategy: focusing on the holistic role that fitness plays in our own personal growth…

Read the full case HERE.

“The work that came out of our partnership with InterbrandHealth continues to be a huge factor in our growth and market leadership.” – Matt Hesse, CEO
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