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A fully immersive pop-up experience for philanthropic retailer Olivela

Olivela
Fashion and philanthropy intersect as Olivela brings its shop-for-a-cause concept to a physical store.

Philanthropic online retailer Olivela debuted its first physical concept store this summer in Nantucket, Massachussetts. The pop-up carries a curated selection from the summer collection and introduces a brand new, unique shopping experience that connects luxury shopping with its mission to empower at-risk girls around the globe with access to education.

Enlisting HMKM, Interbrand’s London-based retail design studio, the 850-square-foot pop-up opened in June 2018. With the help of Interbrand Retail to deliver architectural and project management services, the pop-up houses a selection of summer handbags, shoes, ready-to-wear, jewelry, beauty and fragrances, bringing Olivela’s philanthropic retail concept to a fully immersive physical experience. Interactive displays evoke the Olivela mission of radical transparency, enabling shoppers to see in fine detail the social impact each item has on the world at large.

Olivela’s business model facilitates consumers to make a direct impact by purchasing luxury fashion and beauty products from the world’s leading brands, such as Burberry, Prada, Dior, and Stella McCartney, among many others.

Olivela’s business model facilitates consumers to make a direct impact by purchasing luxury fashion and beauty products from the world’s leading brands, such as Burberry, Prada, Dior, and Stella McCartney, among many others.

20% from the sale of each item is donated to one of Olivela’s partner causes, supporting efforts supporting efforts to secure education for at-risk girls around the globe. Shoppers are able to see the direct impact their purchases have generated, measured in tangible metrics such as number of days of school.

Located at 25 Center Street, Nantucket, the Olivela pop-up store has garnered remarkable success since it launched, with high foot traffic and positive acclaim from customers. Guests are delighted by innovative in-store technology that enables them to interact with and learn about their favorite designer products, while simultaneously gaining insight on the social impact derived from their purchase.

Additionally, a unique feature of the elegant boutique is the #TheOlivelaEffect Experience Suite in which guests are able to immerse themselves in the causes and constituents they are supporting, as well as capture and share their unique experiences.

“Olivela connects luxury shopping with philanthropy, allowing us to harness our purchasing power to do a little good while simply purchasing the same great pieces we would otherwise,” says Stacey Boyd, CEO and Founder of Olivela.

“Moving into a physical space allows us to connect consumers with our mission in an even more tangible way. We couldn’t be more excited to take our first step offline.”

HMKM and Interbrand Retail Partnered on this project. Read more about the work in Interbrand Cincinnati’s press release.

Since its launch, the Olivela pop-up store has garnered remarkable success, with high foot traffic and positive acclaim from customers.
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