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New retail packaging makes Woosh Beauty standout on the shelves

A new beauty brand gets set to leave a lasting impression in the crowded retail market with a premium and clean aesthetic.

Woosh Beauty  has carved out a niche in the industry with a line of products that help to streamline everyday beauty routines. After making a name in the Home Shopping realm, this rising beauty brand received an opportunity to break into the retail space with a spot at ULTA Beauty.

In order to stand out on the shelves, Woosh needed a new look and a new retail concept to capture its distinct proposition. Interbrand Cincinatti’s Consumer Branding team swooped in to create not just the packing design, but an end-cap display that played on key principles of the brand. This holistic understanding of how the beauty brand needed to look, feel, and function in a retail environment gave Woosh Beauty the momentum it needed not just to shine in a new market, but to make a lasting impact on the industry.

How did they do it? Learn more about this project on Interbrand Cincinnati’s website.



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