You are now leaving this site and you'll be redirected to the Interbrand Global website.

Work

IBHealth names Prozac to help bring depression out of the dark

Lilly
Eli Lilly discovered that an antihypertensive medication it had been developing was, in fact, having a significant effect on mood. They decided to launch their new drug as a therapy for depression.

When Prozac (fluoxetine) launched in 1987, it was a sensation, representing new beginnings and opportunities for those suffering from depression. We realized that in order for it to succeed, we would have to tackle depression head-on and destigmatize the condition by raising social consciousness…

Read the full case HERE.

Learn more at
Interbrand Health
Interbrand Health