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Best Global Brands 2020

Choice as consent – A new compact between business, brands and consumers

Best Global Brands 2020: Desire in the Decade of Possibility

Beyond the storm: A new decade of possibility

view the full table

Best Global Brands 2020: New Entrants

Best Global Brands 2020: Move in the Decade of Possibility

WATCH NOW – INTERBRAND PRESENTS: BUSINESS UNUSUAL

Best Global
Brands 2020
Rankings

01Apple

+38%$322,999m

Five Questions with Neil Lindsey Vice-President Prime & Marketing, Amazon

02Amazon

+60%$200,667m

03Microsoft

+53%$166,001m

Ivy Ross VP of Hardware Design, Google: Fast Company’s Most Creative on Designing Hardware for Billions

Chris Capossela, CMO at Microsoft: The Cultural Reinvention of a Tech Giant

OutsideInPodcast

04Google

-1%$165,444m

05Samsung

+2%$62,289m

06Coca-Cola

-10%$56,894m

Francisco Crespo, Chief Growth Officer at Coca-Cola: Staying fresh

ExpertPerspective

The Analyst View: Binge Culture

07Toyota

-8%$51,595m

09McDonald’s

-6%$42,816m

08Mercedes-Benz

-3%$49,268m

10Disney

-8%$40,773m

Rita Felder, Director Brand and Marketing, Mercedes: Sustainable Futures

11BMW

-4%$39,756m

12Intel

-8%$36,971m

Rita McGrath, Columbia Business School Professor: Inflection Spotting

OutsideInPodcast

13Facebook

-12%$35,178m

16Cisco

+4%$34,119m

14IBM

-14%$34,885m

17Louis Vuitton

-2%$31,720m

15Nike

+6%$34,388m

18SAP

+12%$28,011m

Heidi O’Neill, President, Nike Direct: Breaking Clear

Analyst view: Retail

19Instagram

NEW$26,060m

20Honda

-11%$21,694m

The Analyst View: Auto in the Fast Lane

View full list

Best Global Brands 2020: Methodology

Best Global Brands 2020: Top Growing Brands

Presence, trust, affinity: Google’s masterclass in relevance during the pandemic

EXPERTPERSPECTIVE

Zoom and Tesla Enter the Ranks of Interbrand’s 2020 Best Global Brands Report

read the press release

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