Best Global Brands 2008
Rankings

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No Results
  • 2008 Rank
    Brand
    Brand Name
    Region/Country
    Sector
    Change in Brand Value
    Brand Value
  • 01
    Coca-Cola
    The Americas
    United States
    Beverages
    +2%
    66,667 $m
  • 02
    IBM
    The Americas
    United States
    Business Services
    +3%
    59,031 $m
  • 03
    Microsoft
    The Americas
    United States
    Technology
    +1%
    59,007 $m
  • 04
    GE
    The Americas
    United States
    Diversified
    +3%
    53,086 $m
  • 05
    Nokia
    Europe & Africa
    Finland
    Technology
    +7%
    35,942 $m
  • 06
    Toyota
    Asia Pacific
    Japan
    Automotive
    +6%
    34,050 $m
  • 07
    Intel
    The Americas
    United States
    Technology
    +1%
    31,261 $m
  • 08
    McDonald's
    The Americas
    United States
    Restaurants
    +6%
    31,049 $m
  • 09
    Disney
    The Americas
    United States
    Media
    0%
    29,251 $m
  • 11
    Mercedes-Benz
    Europe & Africa
    Germany
    Automotive
    +9%
    25,577 $m
  • 12
    HP
    The Americas
    United States
    Technology
    +6%
    23,509 $m
  • 13
    BMW
    Europe & Africa
    Germany
    Automotive
    +8%
    23,298 $m
  • 14
    Gillette
    The Americas
    United States
    FMCG
    +8%
    22,689 $m
  • 15
    American Express
    The Americas
    United States
    Financial Services
    +5%
    21,940 $m
  • 16
    Louis Vuitton
    Europe & Africa
    France
    Luxury
    +6%
    21,602 $m
  • 17
    Cisco
    The Americas
    United States
    Technology
    +12%
    21,306 $m
  • 18
    Marlboro
    The Americas
    United States
    Tobacco
    0%
    21,300 $m
  • 19
    Citi
    The Americas
    United States
    Financial Services
    -14%
    20,174 $m
  • 20
    Honda
    Asia Pacific
    Japan
    Automotive
    +6%
    19,079 $m
  • 21
    Samsung
    Asia Pacific
    South Korea
    Technology
    +5%
    17,689 $m
  • 22
    H&M
    Europe & Africa
    Sweden
    Apparel
    NEW
    13,840 $m
  • 23
    Oracle
    The Americas
    United States
    Technology
    +11%
    13,831 $m
  • 25
    Sony
    Asia Pacific
    Japan
    Electronics
    +5%
    13,583 $m
  • 26
    Pepsi
    The Americas
    United States
    Beverages
    +3%
    13,249 $m
  • 27
    HSBC
    Europe & Africa
    United Kingdom
    Financial Services
    -3%
    13,143 $m
  • 28
    NESCAFÉ
    Europe & Africa
    Switzerland
    Beverages
    +1%
    13,056 $m
  • 29
    Nike
    The Americas
    United States
    Sporting Goods
    +6%
    12,672 $m
  • 30
    UPS
    The Americas
    United States
    Logistics
    +5%
    12,621 $m
  • 31
    SAP
    Europe & Africa
    Germany
    Technology
    +13%
    12,228 $m
  • 32
    Dell
    The Americas
    United States
    Technology
    +1%
    11,695 $m
  • 33
    Budweiser
    The Americas
    United States
    Alcohol
    -2%
    11,438 $m
  • 34
    Merrill Lynch
    The Americas
    United States
    Financial Services
    -21%
    11,399 $m
  • 35
    IKEA
    Europe & Africa
    Sweden
    Retail
    +8%
    10,913 $m
  • 36
    Canon
    Asia Pacific
    Japan
    Electronics
    +3%
    10,876 $m
  • 37
    J.P. Morgan
    The Americas
    United States
    Financial Services
    -6%
    10,773 $m
  • 38
    Goldman Sachs
    The Americas
    United States
    Financial Services
    -3%
    10,331 $m
  • 39
    Kellogg's
    The Americas
    United States
    FMCG
    +4%
    9,710 $m
  • 41
    UBS
    Europe & Africa
    Switzerland
    Financial Services
    -11%
    8,740 $m
  • 42
    Morgan Stanley
    The Americas
    United States
    Financial Services
    -16%
    8,696 $m
  • 43
    Philips
    Europe & Africa
    Netherlands
    Electronics
    +8%
    8,325 $m
  • 44
    Thomson Reuters
    The Americas
    Canada
    Media
    NEW
    8,313 $m
  • 45
    Gucci
    Europe & Africa
    Italy
    Luxury
    +7%
    8,254 $m
  • 46
    eBay
    The Americas
    United States
    Retail
    +7%
    7,991 $m
  • 47
    Accenture
    The Americas
    United States
    Business Services
    +9%
    7,948 $m
  • 48
    Siemens
    Europe & Africa
    Germany
    Diversified
    +3%
    7,943 $m
  • 49
    Ford
    The Americas
    United States
    Automotive
    -12%
    7,896 $m
  • 50
    Harley-Davidson
    The Americas
    United States
    Automotive
    -1%
    7,609 $m
  • 51
    L'Oréal
    Europe & Africa
    France
    FMCG
    +7%
    7,508 $m
  • 52
    MTV
    The Americas
    United States
    Media
    +4%
    7,193 $m
  • 53
    Volkswagen
    Europe & Africa
    Germany
    Automotive
    +8%
    7,047 $m
  • 54
    AIG
    The Americas
    United States
    Financial Services
    -6%
    7,022 $m
  • 55
    AXA
    Europe & Africa
    France
    Financial Services
    -4%
    7,001 $m
  • 56
    Heinz
    The Americas
    United States
    FMCG
    +2%
    6,646 $m
  • 57
    Colgate
    The Americas
    United States
    FMCG
    +7%
    6,437 $m
  • 59
    Xerox
    The Americas
    United States
    Business Services
    +6%
    6,393 $m
  • 60
    Chanel
    Europe & Africa
    France
    Luxury
    +9%
    6,355 $m
  • 61
    Wrigley
    The Americas
    United States
    FMCG
    +6%
    6,105 $m
  • 63
    Nestlé
    Europe & Africa
    Switzerland
    FMCG
    +5%
    5,592 $m
  • 64
    KFC
    The Americas
    United States
    Restaurants
    -2%
    5,582 $m
  • 65
    Yahoo!
    The Americas
    United States
    Media
    -9%
    5,496 $m
  • 66
    Danone
    Europe & Africa
    France
    FMCG
    +8%
    5,408 $m
  • 67
    Audi
    Europe & Africa
    Germany
    Automotive
    +11%
    5,407 $m
  • 68
    Caterpillar
    The Americas
    United States
    Diversified
    +5%
    5,288 $m
  • 69
    Avon
    The Americas
    United States
    FMCG
    +3%
    5,264 $m
  • 70
    adidas
    Europe & Africa
    Germany
    Sporting Goods
    +6%
    5,072 $m
  • 71
    Rolex
    Europe & Africa
    Switzerland
    Luxury
    +8%
    4,956 $m
  • 72
    Hyundai
    Asia Pacific
    South Korea
    Automotive
    +9%
    4,846 $m
  • 73
    BlackBerry
    The Americas
    Canada
    Electronics
    NEW
    4,802 $m
  • 74
    Kleenex
    The Americas
    United States
    FMCG
    +1%
    4,636 $m
  • 75
    Porsche
    Europe & Africa
    Germany
    Automotive
    +9%
    4,603 $m
  • 76
    Hermès
    Europe & Africa
    France
    Luxury
    +8%
    4,575 $m
  • 77
    Gap
    The Americas
    United States
    Apparel
    -20%
    4,357 $m
  • 78
    Panasonic
    Asia Pacific
    Japan
    Electronics
    +4%
    4,281 $m
  • 79
    Cartier
    Europe & Africa
    France
    Luxury
    +10%
    4,236 $m
  • 80
    Tiffany & Co.
    The Americas
    United States
    Luxury
    +5%
    4,208 $m
  • 81
    Pizza Hut
    The Americas
    United States
    Restaurants
    -4%
    4,097 $m
  • 82
    Allianz
    Europe & Africa
    Germany
    Financial Services
    +2%
    4,033 $m
  • 83
    Moët & Chandon
    Europe & Africa
    France
    Alcohol
    +6%
    3,951 $m
  • 84
    BP
    Europe & Africa
    United Kingdom
    Energy
    +3%
    3,911 $m
  • 85
    Starbucks
    The Americas
    United States
    Restaurants
    +7%
    3,879 $m
  • 86
    ING
    Europe & Africa
    Netherlands
    Financial Services
    -3%
    3,768 $m
  • 87
    Motorola
    The Americas
    United States
    Electronics
    -10%
    3,721 $m
  • 88
    Duracell
    The Americas
    United States
    FMCG
    +2%
    3,682 $m
  • 89
    Smirnoff
    Europe & Africa
    United Kingdom
    Alcohol
    +6%
    3,590 $m
  • 90
    Lexus
    Asia Pacific
    Japan
    Automotive
    +7%
    3,588 $m
  • 91
    Prada
    Europe & Africa
    Italy
    Luxury
    +9%
    3,585 $m
  • 92
    Johnson & Johnson
    The Americas
    United States
    FMCG
    +4%
    3,582 $m
  • 93
    Ferrari
    Europe & Africa
    Italy
    Automotive
    NEW
    3,527 $m
  • 94
    Armani
    Europe & Africa
    Italy
    Luxury
    NEW
    3,526 $m
  • 95
    Hennessy
    Europe & Africa
    France
    Alcohol
    -3%
    3,513 $m
  • 96
    Marriott
    The Americas
    United States
    Hospitality
    NEW
    3,502 $m
  • 97
    Shell
    Europe & Africa
    Netherlands
    Energy
    +4%
    3,471 $m
  • 98
    Nivea
    Europe & Africa
    Germany
    FMCG
    +9%
    3,401 $m
  • 99
    FedEx
    The Americas
    United States
    Logistics
    NEW
    3,359 $m
  • 100
    Visa
    The Americas
    United States
    Financial Services
    NEW
    3,338 $m