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Best Global Brands 2014
Rankings
No Results
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2014 RankBrandBrand NameRegion/CountrySectorChange in Brand ValueBrand Value
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01
AppleThe AmericasUnited StatesTechnology+21%118,863 $m -
02
GoogleThe AmericasUnited StatesTechnology+15%107,439 $m -
03
Coca-ColaThe AmericasUnited StatesBeverages+3%81,563 $m -
04
IBMThe AmericasUnited StatesBusiness Services-8%72,244 $m -
05
MicrosoftThe AmericasUnited StatesTechnology+3%61,154 $m -
06
GEThe AmericasUnited StatesDiversified-3%45,480 $m -
07
SamsungAsia PacificSouth KoreaTechnology+15%45,462 $m -
08
ToyotaAsia PacificJapanAutomotive+20%42,392 $m -
09
McDonald'sThe AmericasUnited StatesRestaurants+1%42,254 $m -
10
Mercedes-BenzEurope & AfricaGermanyAutomotive+8%34,338 $m -
11
BMWEurope & AfricaGermanyAutomotive+7%34,214 $m -
12
IntelThe AmericasUnited StatesTechnology-8%34,153 $m -
13
DisneyThe AmericasUnited StatesMedia+14%32,223 $m -
14
CiscoThe AmericasUnited StatesTechnology+6%30,936 $m -
15
AmazonThe AmericasUnited StatesRetail+25%29,478 $m
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16
OracleThe AmericasUnited StatesTechnology+8%25,980 $m -
17
HPThe AmericasUnited StatesTechnology-8%23,758 $m -
18
GilletteThe AmericasUnited StatesFMCG-9%22,845 $m -
19
Louis VuittonEurope & AfricaFranceLuxury-9%22,552 $m -
20
HondaAsia PacificJapanAutomotive+17%21,673 $m -
21
H&MEurope & AfricaSwedenApparel+16%21,083 $m -
22
NikeThe AmericasUnited StatesSporting Goods+16%19,875 $m -
23
American ExpressThe AmericasUnited StatesFinancial Services+11%19,510 $m -
24
PepsiThe AmericasUnited StatesBeverages+7%19,119 $m -
25
SAPEurope & AfricaGermanyTechnology+4%17,340 $m -
26
IKEAEurope & AfricaSwedenRetail+15%15,885 $m -
27
UPSThe AmericasUnited StatesLogistics+5%14,470 $m -
28
eBayThe AmericasUnited StatesRetail+9%14,358 $m -
29
FacebookThe AmericasUnited StatesTechnology+86%14,349 $m
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30
PampersThe AmericasUnited StatesFMCG+8%14,078 $m -
31
VolkswagenEurope & AfricaGermanyAutomotive+23%13,716 $m
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32
Kellogg'sThe AmericasUnited StatesFMCG+4%13,442 $m -
33
HSBCEurope & AfricaUnited KingdomFinancial Services+8%13,142 $m -
34
BudweiserThe AmericasUnited StatesAlcohol+3%13,024 $m -
35
J.P. MorganThe AmericasUnited StatesFinancial Services+9%12,456 $m -
36
ZaraEurope & AfricaSpainApparel+12%12,126 $m -
37
CanonAsia PacificJapanElectronics+6%11,702 $m -
38
NESCAFÉEurope & AfricaSwitzerlandBeverages+7%11,406 $m -
39
FordThe AmericasUnited StatesAutomotive+18%10,876 $m -
40
HyundaiAsia PacificSouth KoreaAutomotive+16%10,409 $m -
41
GucciEurope & AfricaItalyLuxury+2%10,385 $m -
42
PhilipsEurope & AfricaNetherlandsElectronics+5%10,264 $m -
43
L'OréalEurope & AfricaFranceFMCG+3%10,162 $m -
44
AccentureThe AmericasUnited StatesBusiness Services+4%9,882 $m -
45
AudiEurope & AfricaGermanyAutomotive+27%9,831 $m
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46
HermèsEurope & AfricaFranceLuxury+18%8,977 $m -
47
Goldman SachsThe AmericasUnited StatesFinancial Services+3%8,758 $m -
48
CitiThe AmericasUnited StatesFinancial Services+10%8,737 $m -
49
SiemensEurope & AfricaGermanyDiversified+2%8,672 $m -
50
ColgateThe AmericasUnited StatesFMCG+5%8,215 $m -
51
DanoneEurope & AfricaFranceFMCG+3%8,205 $m -
52
SonyAsia PacificJapanElectronics-3%8,133 $m -
53
AXAEurope & AfricaFranceFinancial Services+14%8,120 $m -
54
NestléEurope & AfricaSwitzerlandFMCG+6%8,000 $m -
55
AllianzEurope & AfricaGermanyFinancial Services+15%7,702 $m -
56
NissanAsia PacificJapanAutomotive+23%7,623 $m
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57
Thomson ReutersThe AmericasCanadaMedia-8%7,472 $m -
58
CartierEurope & AfricaFranceLuxury+8%7,449 $m -
59
adidasEurope & AfricaGermanySporting Goods-2%7,378 $m -
60
PorscheEurope & AfricaGermanyAutomotive+11%7,171 $m -
61
CaterpillarThe AmericasUnited StatesDiversified-4%6,812 $m -
62
XeroxThe AmericasUnited StatesBusiness Services-2%6,641 $m -
63
Morgan StanleyThe AmericasUnited StatesFinancial Services+11%6,334 $m -
64
PanasonicAsia PacificJapanElectronics+8%6,303 $m -
65
ShellEurope & AfricaNetherlandsEnergy+14%6,288 $m -
66
3MThe AmericasUnited StatesDiversified+14%6,177 $m -
67
DiscoveryThe AmericasUnited StatesMedia+7%6,143 $m -
68
KFCThe AmericasUnited StatesRestaurants-2%6,059 $m -
69
VisaThe AmericasUnited StatesFinancial Services+10%5,998 $m -
70
PradaEurope & AfricaItalyLuxury+7%5,977 $m -
71
Tiffany & Co.The AmericasUnited StatesLuxury+9%5,936 $m -
72
SpriteThe AmericasUnited StatesBeverages-3%5,646 $m -
73
BurberryEurope & AfricaUnited KingdomLuxury+8%5,594 $m -
74
KiaAsia PacificSouth KoreaAutomotive+15%5,396 $m -
75
Banco SantanderEurope & AfricaSpainFinancial Services+16%5,382 $m -
76
StarbucksThe AmericasUnited StatesRestaurants+22%5,382 $m -
77
AdobeThe AmericasUnited StatesTechnology+9%5,333 $m -
78
Johnson & JohnsonThe AmericasUnited StatesFMCG+9%5,194 $m -
79
John DeereThe AmericasUnited StatesDiversified+5%5,124 $m -
80
MTVThe AmericasUnited StatesMedia+2%5,102 $m -
81
DHLThe AmericasUnited StatesLogisticsNEW5,084 $m -
82
ChevroletThe AmericasUnited StatesAutomotive+10%5,036 $m -
83
Ralph LaurenThe AmericasUnited StatesApparel+9%4,979 $m -
84
DuracellThe AmericasUnited StatesFMCG+6%4,935 $m -
85
Jack Daniel'sThe AmericasUnited StatesAlcohol+5%4,884 $m -
86
Johnnie WalkerEurope & AfricaUnited KingdomAlcohol+2%4,842 $m -
87
Harley-DavidsonThe AmericasUnited StatesAutomotive+13%4,772 $m -
88
MastercardThe AmericasUnited StatesFinancial Services+13%4,758 $m -
89
KleenexThe AmericasUnited StatesFMCG+5%4,643 $m -
90
SmirnoffEurope & AfricaUnited KingdomAlcohol+8%4,609 $m -
91
Land RoverEurope & AfricaUnited KingdomAutomotiveNEW4,473 $m -
92
FedExThe AmericasUnited StatesLogisticsNEW4,414 $m -
93
CoronaThe AmericasMexicoAlcohol+3%4,387 $m -
94
HuaweiAsia PacificChinaTechnologyNEW4,313 $m -
95
HeinekenEurope & AfricaNetherlandsAlcohol-3%4,221 $m -
96
Pizza HutThe AmericasUnited StatesRestaurants-2%4,196 $m -
97
Hugo BossEurope & AfricaGermanyApparelNEW4,143 $m -
98
NokiaEurope & AfricaFinlandTechnology-44%4,138 $m -
99
GapThe AmericasUnited StatesApparel+5%4,122 $m -
100
NintendoAsia PacificJapanElectronics-33%4,103 $m