Visa Inc. is the world’s leader in digital payments, whose mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive.
If you think about Visa’s success this year, what would you consider to be the main drivers of that success? And how has the Visa brand and customer experience changed over the last year?
As one of the most powerful brands in the world, anchored in trust and global acceptance, Visa has a responsibility to deliver exceptional products and services AND use our brand’s strength for social good. A driving force behind our success this year has been our ability to deliver value to our clients and consumers through redesigned and reimagined programs and in ways that really make a difference at a market by market level. From ensuring consumers in Latin American markets felt comfortable making basic e:commerce purchases to get the supplies they need during quarantine to educating both merchants and consumers about the safety of ‘tap to pay’ no-touch face-to-face purchases across markets to getting out needed messages about staying healthy, we have enabled individuals, businesses, and economies to secure the resources they need to survive, rebuild, recover and thrive. We are doing this through paid, earned and owned media, through our ongoing support and commitment to small business and women’s economic advancement, through the Visa Foundation, and through the powerful voice of our global and regional sponsorship assets, like the Olympics or the Toronto International Film Festival.
Within Visa, making the scale of pivots we have made hasn’t been easy, but it has been critical to support our audiences globally. I’m incredibly proud of how the team moved quickly … and with purpose.