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Interbrand Releases 2018 Best Taiwan Global Brands

November 30, 2018

 


  • ASUS maintains #1 spot
  • Financial Services is the Top Growing Sector
  • New Entrants MSI joins at #20

Shanghai, PRC (November 30th, 2018)— Interbrand, the world’s leading brand concultancy, and the Taiwan Institute of Economic Research have jointly released the 2018 Best Taiwan Global Brand Value rankings on November 30, 2018. While the total value of the Top 20 brands has remained relatively stable this year, more than half of the brands in the ranking have experienced steady growth in this year’s league table.

The growth in this year’s ranking is largely powered by the steady increase in Brand Value for its Financial Services brands. The three Top Growing Brands this year entail CTBC at #4, which grew 13% to USD $603m, Cathay at #6, which grew 11% to USD $461m, and Chailease at #16, which grew 8% to USD $262m.

This year, the list features one new entrant, MSI, which joins at #20 (USD $97m), on the back of powerful growth in the gaming market.

“With firm footholds in both domestic and global markets, Taiwanese brands are readily poised to take brave, bold actions to accelerate their growth on both fronts,” said Nikki Lin, Managing Director for Interbrand Greater China.

Despite a minor decline this year, ASUS has maintained the #1 spot for six consecutive years with a value of USD $1,619m. Trend Micro holds the #2 spot at USD $1,495m, having enjoyed consistent, increasing growth since 2014. Want Want comes in at #3 (USD $897m), Advantech at #5 (USD $500m), Giant at #7 (USD $449m), 85 Degrees C at #8 (USD $418m), Acer at #9 (USD $406m) ,and Mediatek at #10 (USD $355m).

More than half of the Best Taiwan Global Brands came from two sectors: Consumer Electronics and Components (27%), and Technology (27%), showcasing that these two industries continue to be the most dominant in this year’s table, representing 54% of the total value in the Top 20 ranking.

Methodology

Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.

There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:

  • The financial performance of the branded products or services
  • The role the brand plays in purchase decisions
  • The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future

This year Interbrand continued its partnership with Infegy for social media analysis.

About Interbrand
Interbrand has been the world’s leading brand consultancy, for over 40 years - having pioneered iconic work and forged many of the brand building tools that are now commonplace.

We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call them Iconic Moves.

In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.

Our highly influential Best Global Brands valuation and award-winning Brandchannel news site are resources to our clients and the industry, providing proprietary data for our role as client partner and commentator. We have published 18 books on brand. Through our own Academy, we aim to be the most accelerated learning environment in the marketing world.

Interbrand is part of The Brand Consulting Group of Omnicom Group Inc. (NYSE:OMC). For more information, please visit www.interbrand.com

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