Challenge
For decades, Univision has elevated Latin culture through diverse Spanish-language programming across North America. Interbrand was challenged with creating the brand for a premier Spanish-language streaming service for a global Latin audience and ultimately an icon of Latin cultures.
What we did
Built on a desire from the target audience to have more access to the best entertainment, greater representation of themselves and their communities, Interbrand built a brand that is positioned to break free of stereotypes, illuminate diverse stories and storytellers and deliver endless entertainment.
Una celebacion con los tuyos (A celebration with you and yours) embodies the spirit and experience of the brand. We designed a logo that telegraphs passion, warmth and personality. As this brand is the life of the party, an inviting mark with round edges that is personal, approachable paired and grounded in confidence was created. As a brand built on celebration, the voice and motion identity is built on three principles that drive the visual and verbal style and content.
Una celebacion con los tuyos (A celebration with you and yours) embodies the spirit and experience of the brand. We designed a logo that telegraphs passion, warmth and personality. As this brand is the life of the party, an inviting mark with round edges that is personal, approachable paired and grounded in confidence was created. As a brand built on celebration, the voice and motion identity is built on three principles that drive the visual and verbal style and content.
DESIGN, EXPERIENCE, IDENTITY, NAMING
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